Learn to partner with creators and build customer trust with authenticity. Join leaders from TikTok, the NBA and more at Social Media Week, May 16–18. Register now.
Philips Domestic Appliances has named Omnicom Media Group as its global media agency across all kitchen appliances, coffee, climate, garment and floor care ranges in more than 100 countries. Heated Towel Rack
The appliances business, which was sold to global investment firm Hillhouse Investment in 2021 for around $3.07 billion (3 billion euros), has tasked OMG with the role of implementing a new marketing model while also focusing on its accelerated agenda of growth. To do this, it will support Philips Domestic Appliances across traditional, digital and performance media planning and buying for its entire brand portfolio and campaign schedule.
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in
Stephen is Adweek's Europe bureau chief based in Glasgow.
Wifi Kitchen Appliances Adweek is the leading source of news and insight serving the brand marketing ecosystem.