The food giant said the move was to help 'reduce food waste'
FOOD giant Colman’s is shrinking its jars of tartare sauce — claiming it is trying to cut waste. GLASS BOTTLE
The jars have gone from 250ml to 150ml, a cut of 40 per cent.
But the firm has reduced the price by only 30p or 12 per cent — which works out at a price rise of 25 per cent per spoonful.
Shopper Colin Redgate spotted the change and complained to Colman’s. The firm claimed it was to help families waste less food — and insisted the higher price per millilitre was because smaller jars cost more.
Colin said: “This is ridiculous. This is not a perishable food item. The label states ‘refrigerate after opening and use within 2 months.’ There are three people in our household and a 250ml jar was always finished within a few weeks.
“How can it cost more to produce smaller jars. It must take less raw materials to manufacture them?”
Norwich-based Colman’s are owned by Unilever, the firm criticised for trying to blame a Marmite price rise on Brexit.
Unilever said: Unilever's Christopher Fenton wrote: “Helping to reduce food waste is an important challenge for Colman’s and for our brand lovers. Over recent years, UK households have been getting smaller, with 70% now consisting of just one to two people.
In response to these changes and to help reduce avoidable food waste, we have made our jars a more suitable size for today’s households by replacing our 250ml jar and introducing a new 150ml jar.
The suggested retail price for the 150ml jar is £1.19, whereas the 250ml jar was £1.49. However, pricing is at the sole discretion of the retailer."
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